6th October 2016

Forward Worldwide and Spafax Content Marketing Americas consolidate their content and communications expertise under new global brand, Bookmark

New company brings together award-winning entities


tenthavenue, WPP’s global one-to-one consumer communications company, is pleased to announce the launch of Bookmark Content and Communications, a merger of two content specialists – Spafax Content Marketing Americas and Forward Worldwide.


The combined offer of the two former agencies is powerful, with Bookmark able to deliver everything clients would expect from a content-marketing specialist such as content strategy, stunning editorial and video production; but now also adding CRM, data-driven solutions, mobile strategy, PR, media relations and event management.


Bookmark will be one of the largest content and communications companies in the world, with over 250 content marketing specialists operating out of Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto – the company’s nine so-called “neighbourhoods”. The new business will consolidate the content marketing operations in these nine territories for ambitious global growth in 2016 and beyond.


Raymond Girard and Simon Hobbs will lead the new operations as co-CEOs, with Niall McBain, CEO of the Spafax Group, as Chairman.


“Forward have been the pioneers of the most iconic content programs for brands,” said Girard. “Their work – for Patek Philippe and Tesco in particular – is the industry reference for cultural adaptation of content on a global scale and for creating consumer value through content driven CRM programs. We’re excited to partner with them in London and Shanghai and to apply shared experiences for our client relationships across the Americas and beyond.”


“We’re really excited about what each company can bring to the others’ clients and prospects,” said Hobbs. “Spafax Content Marketing’s offices in Toronto, Montreal, Santiago and Lima are brimming with talent, and the work they have done for clients such as Air Canada and Dyson is exceptional. Alongside their content marketing prowess, their PR and activation, media relations and event management expertise will add many strings to Bookmark’s bow.”


“Bookmark, as part of the Spafax Group, will be vital to optimizing our global and regional resources to ensure our clients are receiving best-in-class service in content and marketing solutions,” said McBain.


Teams and partnerships in Brazil, Canada, Chile, China, Peru, Singapore, the U.K. and the U.S. means Bookmark is one of the few networks that can create seamless content experiences through an extended bank of global experts to apply globally or to local markets. With a premium approach and the cultural insights required, Bookmark’s unique offering blends diverse services including content creation and strategy, channel expertise, brand partnerships, amplification and activations (PR and experiential), data and insights, and revenue generation (media sales).





Simon Hobbs

Co-CEO, Bookmark Content