Brief

Founded in 1976, Business Traveller has become the leading magazine around the world for the frequent corporate traveller. To extend its audience beyond inflight media, Business Traveller turned to Spafax for help activating its audience across multiple platforms.

Strategy

A Spafax-produced travel TV series that takes the best of Business Traveller magazine and brings it to life on screen. In each episode, Spafax heads around the globe exploring anything from robot butlers and ‘green airports’ to luxury experiences and travel tech start-ups.

Results

Designed to reach business travellers at multiple touchpoints, the show is syndicated for inflight entertainment, online and via partners. The travelling consumer can watch the TV series on their device, at the airport, in flight or at their destination.

Activating an influential audience, wherever

“We wanted a partner who would be innovative in producing and distributing this type of content. Spafax have also been proactive in suggesting content that business travellers will find fascinating.”
– Tom Otley, Editor at Business Traveller

“The modular build of the show allows us to deliver the right content for every channel.”
– Jonathan Gilbert, Director of Digital Content and Innovation, Spafax

Contact Spafax for more information on licensing or episode customization.