An activated audience is an extremely valuable one. But how to find them? We use a combination of behavioural, transactional, and demographic data. To engage them, we apply practical data science and testing, and pin-point the perfect moments and places to speak to them. And because we value our audiences, we employ data privacy by design, meaning we’re fully compliant with GDPR and respect our audiences’ digital selves.
"We recognise that authentic audiences are dynamic and are constantly changing."