We now have the ability to activate shopper and traveller audiences, currently inaccessible to advertisers.
An activated audience is an extremely valuable one. But how to engage with them? We use a combination of behavioural, transactional and demographic data. We apply data science and technology to pin-point the perfect moments and places to speak to them. And because we value our audiences, we employ data privacy by design, meaning we’re compliant with GDPR and respect our audiences’ digital selves.
"We recognise that authentic audiences are dynamic and are constantly changing."