tenthavenue appoints Claudine Kwek as President of Trading and Investment for China

tenthavenue has today announced the appointment of Claudine Kwek as President of Trading and Investment, for the China market.

Claudine moves from her role as Chief Operating Officer, tenthavenue APAC, a position she assumed in 2012, to take up her new role, based in Shanghai with immediate effect.

Claudine will lead tenthavenue China’s trading and investment management in outdoor, mobile and digital media. She will oversee the company’s trading strategy and position, and vendor relationship management.

Claudine comes to the position with a rich and extensive management and operational experience at various WPP operating units including four years at tenthavenue APAC and four years as Chief Operating Officer of GroupM China.

Rupert Day, Global CEO, tenthavenue, commented; “With Claudine’s strong leadership, media and finance acumen, I believe our trading capability will be greatly strengthened by working with both tenthavenue operating companies and our media partners to further optimize the media investments of our clients. Claudine’s appointment reflects the significance of the China market to tenthavenue’s global strategy. We will continue to increase our investment in China, especially in talent and product development, and to support our businesses in China with regional and global resources.”

Claudine Kwek, President of Trading and Investment, China, tenthavenue, commented;        “I am very excited to be back in China to fully focus on our China trading strategy and execution. We want to be nimble, agile and focused to create new value for our clients and media partners by building winning propositions.”


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