Sparksheet and TNS Australia launch emerging markets ebook
At tenthavenue, given our global reach, we are always looking for relevant ways to connect with consumers around the world, especially in emerging markets. Sparksheet, Spafax‘s award-winning online magazine on thought leadership in content, media and marketing, has released an ebook on some interesting trends on emerging markets.
A cross-continental WPP collaboration with TNS Australia’s Carolyn Childs, Same Same, But Different: Understanding Emerging Markets explores some of the culturally complex issues that are changing the world of media, marketing and travel around the world. Examples include how Brazil became one of the most digitally engaged countries in the world, why sex in advertising is okay in India but not in China, how mobile phones have transformed banking in Africa and more.
For more information about Sparksheet or to become a contributor, contact Sparksheet editor Dan Levy.