Spafax Media rebranded as Spafax Networks
Spafax, the branded content, publishing, and media provider and part of WPP’s tenthavenue group of companies, is rebranding its media operations under the Spafax Networks banner which launched in New York last December.
This move aligns Spafax’s global media interests under one brand to fully capitalize on the potential of measured, cross-channel, multi-screen opportunities and audience solutions. This will support the Spafax mission of reaching consumers worldwide through relevant content – at the right time and the right place along their consumer journey.
“The roll out of Spafax Networks places us in a highly competitive global position,” says Niall McBain, Spafax CEO. “By leveraging our skills and expertise on a worldwide footing, we will deliver measurable platforms for the on-the-go consumer across the growing footprint of social, mobile and digital place-based environments alongside our existing media.”
“We are getting beyond the rhetoric of how So-Lo-Mo is changing consumer media behavior, and we are building a solution today that will position us for leadership in this new media market, building on relevance to usefulness,” adds John Connolly, CEO, Spafax Networks USA.
The Spafax Networks products center around three intelligence tools: consumer behavior, inventory and an optimization engine. This allows the company, and tenthavenue as a whole, to pinpoint the right consumer at the right time with the right message, contextually throughout their day.
This ‘intelligent’ digital delivery system provides data convergence across media types – moving away from media channels in isolation – to a solution that follows the consumer from door-to-door, door-to-store or discovery-to-experience-to-action.
“We can build our portfolio based on those forward-thinking clients who know their consumer is vastly digital today,” says Rupert Day, CEO tenthavenue. “We know that the consumer is in control of how, where and when they seek and consume content in today’s rapidly changing communication landscape and will deliver performance across an entire campaign.”
As one entity, Spafax Networks’ service offer will include:
- audience and consumer profiling
- inventory aggregation and optimization
- data convergence across media
- content and channel development
- media sales, brand partnerships and strategic alliances
- measurement and data analytics