In a recent Campaign Asia Media profile, Rupert Day sat down to with Emily Tan to discuss how and why tenthavenue was formed. The conversation covered all topics tenthavenue; everything from where the idea for tenthavenue came and the company’s growth strategy to working with WPP partners and how the tenthavenue name came about.
“(The tenthavenue) approach is to identify and build tailored audiences and outcomes. Try and identify very specific audiences and communicate with them on location. Engage them on various points outside the home, create a journey…”
You can access the full conversation on Campaign Asia (membership required).
You can also click here to view and download a PDF version of the conversation here.