The tenthavenue mission will be delivered by aligning the strength and expertise of its operating companies with other third party partners. tenthavenue partners are companies in a number of fields, where working together, we deliver superior performance and new avenues for clients to reach their consumers.
Our ability to identify, reach and engage with audiences on the move should not only be seen as a “stand-alone” endeavor but an extension of reaching those audiences through other channels and environments. By partnering with digital and media agencies we can extend the number of touchpoints and maximize engagement in environments outside the home. The ability to capture and measure levels of engagement through mobile further allows tenthavenue to align traditional and digital campaigns.
New technology allows for more engaging and innovative content experiences, as well as creating new dynamic environments. This allows for exciting new ways of delivering content for existing client campaigns, and on top of it, provides the ability to measure the interactions with the content. We can now deliver both audience and performance related campaigns to our current clients, as well as make the medium accessible to a whole new set of clients. There are a number of media partners who are actively working with us to make this a reality.
tenthavenue’s expertise starts with understanding the consumer on the move and then being able to reach them with engaging content specific to the environment. To do this we have built a unique and deep understanding of the data and analytics relevant to our audiences. We work with technology companies to analyze the data, apply relevant learnings, and optimize campaigns based on the data and analytics generated, where necessary, in real time.