Forward Worldwide and Spafax Content Marketing Americas consolidate their content and communications expertise under new global brand, Bookmark

New company brings together award-winning entities to engage consumers through memorable stories and content experiences globally


tenthavenue, WPP’s global one-to-one consumer communications company, is pleased to announce the launch of Bookmark Content and Communications, a merger of two content specialists – Spafax Content Marketing Americas and Forward Worldwide.


The combined offer of the two former agencies is powerful, with Bookmark able to deliver everything clients would expect from a content-marketing specialist such as content strategy, stunning editorial and video production; but now also adding CRM, data-driven solutions, mobile strategy, PR, media relations and event management.


Bookmark will be one of the largest content and communications companies in the world, with over 250 content marketing specialists operating out of Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto – the company’s nine so-called “neighbourhoods”. The new business will consolidate the content marketing operations in these nine territories for ambitious global growth in 2016 and beyond.


Raymond Girard and Simon Hobbs will lead the new operations as co-CEOs, with Niall McBain, CEO of the Spafax Group, as Chairman.


“Forward have been the pioneers of the most iconic content programs for brands,” said Girard. “Their work – for Patek Philippe and Tesco in particular – is the industry reference for cultural adaptation of content on a global scale and for creating consumer value through content driven CRM programs. We’re excited to partner with them in London and Shanghai and to apply shared experiences for our client relationships across the Americas and beyond.”


“We’re really excited about what each company can bring to the others’ clients and prospects,” said Hobbs. “Spafax Content Marketing’s offices in Toronto, Montreal, Santiago and Lima are brimming with talent, and the work they have done for clients such as Air Canada and Dyson is exceptional. Alongside their content marketing prowess, their PR and activation, media relations and event management expertise will add many strings to Bookmark’s bow.”


“Bookmark, as part of the Spafax Group, will be vital to optimizing our global and regional resources to ensure our clients are receiving best-in-class service in content and marketing solutions,” said McBain.


Teams and partnerships in Brazil, Canada, Chile, China, Peru, Singapore, the U.K. and the U.S. means Bookmark is one of the few networks that can create seamless content experiences through an extended bank of global experts to apply globally or to local markets. With a premium approach and the cultural insights required, Bookmark’s unique offering blends diverse services including content creation and strategy, channel expertise, brand partnerships, amplification and activations (PR and experiential), data and insights, and revenue generation (media sales).


About Bookmark Content and Communications

Bookmark, the global content and communications company is one of the leading providers of content solutions in the form of content marketing, experiences and brand alliances. Clients include Air Canada, American Express Travel, LATAM Airlines, The Lufthansa Group, Patek Philippe, Tesco, Fairmont Raffles Hotels International, Fidelity, Guerlain, Bombardier Business Aircraft, Mercedes-Benz, Standard Life, Dyson, Investors Group, and Tourism Toronto. Bookmark is part of the Spafax Group, a tenthavenue WPP company.

Bookmark Content and Communications Facts and Figures

Nine offices globally located in Lima, London, Los Angeles, Montreal, New York, Santiago, Singapore, Shanghai and Toronto

Over 250 Bookmark employees across four continents

Part of the #1 agency network in the world: WPP


About Spafax

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.


About tenthavenue

tenthavenue is a global marketing product driven company that empowers brands to build long-term, one-to-one consumer relationships at scale. Our purpose is to make marketing more efficient, more intelligent and more impactful by fusing real-time data across content, technology and media to create messaging and experiences that resonate with the connected consumer of today.


tenthavenue is home to a number of market leading companies including Bookmark, Kinetic, Joule, Candyspace, Spafax, and TMARC. Launched in 2011, tenthavenue now operates across over 60 offices in 26 countries, and counts some of the worlds’ most eminent brands as clients. tenthavenue is a WPP company.


For further information or to arrange an interview, please contact:

Vida Schultz, PR Director, Bookmark – +1-416-882-0624

Jessica Sammut, Marketing Manager, Spafax Group –


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