tenthavenue operating company Joule, has hired Daniel Rosen to serve as CEO, EMEA. Rosen will oversee all of Joule’s operations in EMEA and drive the agency’s growth across the region. He reports to Joule’s Global CEO Michael Collins, and will be an integral member of Joule’s global management team.
Rosen’s appointment follows on the heels of a string of announcements regarding Joule’s growth, including most recently the agency’s expansion to China through MJoule — a joint venture with GroupM China — and its acquisition, subject to regulatory approval, of Beijing-based mobile agency Wisereach. In January, Joule grew its EMEA footprint with the opening of a new Paris office, and also hired Jonathan Tom, previously with Microsoft, as VP, EMEA Media. Headquartered out of New York, Joule also has offices in Los Angeles, London, Paris, Beijing, Shanghai, Sydney, and Melbourne.
“Dan is one of the world’s leading mobile marketing experts, and his experience and leadership will play a crucial role in Joule’s continued growth in EMEA and our overall success as a global leader in the mobile marketing industry,” said Collins. “He has an outstanding track record of creating highly impactful campaigns for leading brands, and his expertise will be extremely helpful to our clients’ efforts to fully exploit the mobile channel.”
With a mobile marketing career that spans more than 15 years, Rosen is widely recognized as one of the industry’s global leaders. Rosen most recently spent six years at AKQA, where he was managing director of the digital agency’s mobile division, which he founded in 2006. In this role, Rosen was responsible for some of the world’s most notable mobile campaigns for brands including Nike, Gap, Coca-Cola, Heineken, Volkswagen, and Visa. Rosen was named a “2009 Top 10 mobiThinker” by mobiThinking, and served as the inaugural jury foreman for the mobile marketing category — which he helped create — for the D&AD Awards in 2008. He currently sits on IAB’s Mobile Leadership Council and IDM’s Digital Council.
Rosen previously served as managing director for Associated Newspapers/Lagardère interactive subsidiary, Greenland — he was responsible for launching mobile initiatives with mobile operator ‘3’, EMAP, ITV, Daily Mail, and GSK. In 2000, he launched 12snap UK’s mobile marketing business, running pioneering campaigns with brands including McDonald’s, Coke, Proctor & Gamble, and Cadbury. Rosen’s mobile career began in 1995 as a client side marketer with Orange UK.