At tenthavenue we are looking to identify and reach “tailored” audiences across “multiple channels and devices.” There was an article recently featured in Marketing Week in the UK that addresses how Kinetic is approaching this with their clients – tying together both digital screens and mobile to increase the effectiveness of their campaigns. This leads to additional opportunities by ensuring that content distributed in these different environments is relevant to the overall client objectives as well as the device and environment. As Kinetic’s Nick Mawditt explains, “There’s no division of media any more. Out-of-home, in home, it melts into one experience. But what we’ve noticed recently is that consumers are now ready to interact with these emerging technologies, engage and download content, whereas two years ago consumers felt that brands were trying to push them too much.”
Read the full article here.