tenthavenue’s Kinetic Worldwide, the world’s largest planner and buyer of Out of Home media, has promoted Nick Parker to a newly-created role in its global team. Parker becomes Chief Investment Officer – Global for the agency, a move that signifies Kinetic’s strong global intentions following key recent appointments in Asia, the UK, the US, Germany and in its global systems development operation.

Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange, an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party auditing for discrepancy resolution and verification.

Spafax Networks has been recognised as playing a key role in WPP winning Media Agency Holding Company of the Year 2012 as detailed in MediaPost’s online article:

“…another WPP unit, massive out-of-home, mobile and experiential marketing division tenthavenue, set out to reorganize the out-of-home media-buying marketplace, utilizing an almost identical approach that it has used for the online industry.

Rupert Day, CEO of tenthavenue, talks to Sparksheet on Op-Ed: Why Airlines Need to Think Like Multiplatform Content Brands:

If airlines want to be in the content business (and they already are), they need to be platform agnostic, serving passengers with relevant, revenue-driven content wherever they are.

At tenthavenue, given our global reach, we are always looking for relevant ways to connect with consumers around the world, especially in emerging markets.

Sparksheet, Spafax’s award-winning online magazine on thought leadership in content, media and marketing, has released an ebook on some interesting trends on emerging markets.

Rupert Day, CEO of tenthavenue, talks to Emily Tan about why he chose to move away from the mature group he helped build to develop new opportunities in non-traditional media.

In a recent survey carried out by Business Insider, tenthavenue’s Michael Collins, Global CEO of Joule, was named the 13th most important person in mobile advertising.

Headquartered in New York, Joule has expanded aggressively in the last 12 months, acquiring or opening offices in Los Angeles, China, France and Australia. Michael Collins has been fundamental to the company’s rapid expansion and success.

A Conversation between Rupert Day, CEO of tenthavenue, and Jeremy Corfield for Marketing Magazine Australia, on the tenthavenue proposition.

Brand managers (or guardians – that’s a much grander sounding word, no?) are busier than ever. And sometimes they’re confused. They should be. Brand guardians are having a tough time seeing themselves as publishers, as content managers. The world is changing rapidly and sometimes it’s tough to get your bearings.

In what is a now annual presentation created by our WPP sister company, JWT, the 100 things to watch for in 2012 will certainly inspire and possibly enlighten you.