tenthavenue’s Kinetic Worldwide, the world’s leading planner and buyer of Out of Home media, has announced the appointment of Stuart Taylor as CEO for the UK. Taking up the new role on Monday 21st January 2013, Taylor will be based at Kinetic Worldwide’s new London headquarters in Bloomsbury and will report to Andy Jonesco, CEO EMEA.

Taylor’s appointment as CEO for the UK business adds further strength to the senior management team following Kinetic’s recent announcements of King F. Lai as CEO, Kinetic Asia Pacific, Christian Scholz as CEO, Kinetic Group Germany and the promotion of David Payne to Chief Development Office in the US.

From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of tenthavenue. It is a move designed to bring Forward’s strengths as a multi-channel content agency together with tenthavenue’s range of marketing, content, performance and outdoor skills. Collectively tenthavenue has 56 offices across 24 countries worldwide.

Forward, which was established 26 years ago and became part of the WPP group in 2001, announced the opening of its first international office in China in June last year.

Kinetic Worldwide, the world’s leading planner and buyer of Out of Home media, has appointed King F. Lai as CEO, Kinetic Asia Pacific, effective 1 January 2013.

As CEO, King Lai will oversee Kinetic’s operations in India, Singapore, Thailand, Malaysia and the Philippines, with focus on the expanding Kinetic China operation.

Spafax Networks in the US has been the subject of a number of press articles in the last week.

The team there have been working over the last few months with a number of research companies to create tools that map, target and measure where different audience segments are during the day.

tenthavenue’s Kinetic has launched its 4th annual UK Digital Out of Home Handbook, a comprehensive overview of the digital OOH opportunities in the UK.

New technology is fuelling the public’s appetite for Out of Home advertising that also provides interactive experiences on the move, according to the results of a major study into NFC by Kinetic and JCDecaux.

Spafax, the branded content, publishing, and media provider and part of WPP’s tenthavenue group of companies, is rebranding its media operations under the Spafax Networks banner which launched in New York last December.

In a UK first, Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s 6-sheet poster sites go interactive in a 4-week trial.

tenthavenue operating company Joule, has hired Daniel Rosen to serve as CEO, EMEA. Rosen will oversee all of Joule’s operations in EMEA and drive the agency’s growth across the region.

WPP agencies tenthavenue and GroupM have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach.