Xperia Z1

Sony wanted to cause a big splash with the launch of their great new waterproof handset, the Xperia Z1.

To demonstrate the fantastic features of this revolutionary new phone – multi-shot camera, ultra slim profile and of course, waterproof casing – they challenged Joule, Mediacom and Candyspace to create an immersive experience that would truly grab the attention of Parisian shoppers.


So, where better to do it than in the spectacular 360 degree shopping theatre that is Les Quatre Temps mall at La Défense just outside Paris? In-house design, motion effects and 3D modelling from Candyspace brought the impressive features of the new phone explosively to life. Visitors to the mall were engulfed in a spectacular choreography of light and movement, with the handset tracking the flight of dozens of 3D generated butterflies around the space, and plunging the handset into a 16-metre pool on the screen at the centre of the piazza.


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