Engaging the World’s Most Influential Audience
Founded in 1976, Business Traveller has become the leading magazine around the world for the frequent corporate traveller. To extend its audience beyond inflight media, Business Traveller turned to Spafax for help activating its audience across multiple platforms.
The Big Idea
A Spafax-produced travel TV series that takes the best of Business Traveller magazine and brings it to life on screen. In each episode, Spafax head around the globe exploring anything from robot butlers and ‘green airports’ to luxury experiences and travel tech start-ups.
“We wanted a partner who would be innovative in producing and distributing this type of content. Spafax have also been proactive in suggesting content that business travellers will find fascinating.”
– Tom Otley, Editor at Business Traveller
Watch more Business Traveller TV on YouTube.
Activating an Influential Audience, Wherever They May Be
Designed to reach business travellers at multiple touchpoints, the show is syndicated for inflight entertainment, online and via partners. The travelling consumer can watch the TV series on their device, at the airport, in flight or at their destination.
“The modular build of the show allows us to deliver the right content for every channel.”
– Jonathan Gilbert, Director of Digital Content and Innovation, Spafax
Contact Spafax here for more information on licensing or episode customization.