Pulse: Kinetic China newsletter
With its clean, easy-to-scan design, clear navigation and arresting images, this newsletter promises (and delivers) must-read industry news.
Kinetic China’s newsletter, Pulse, is sent monthly to paying subscribers. The key aim of the project is to showcase Forward’s sister agency Kinetic’s expertise in out of home advertising. We source and create thought leadership articles, and agency industry news for CMOs, media agencies and brands in China. This is delivered via a custom-designed mobile-responsive website, monthly content and emails.
ENHANCING B2B ENGAGEMENT
Forward began working with Kinetic in early 2013 and, as part of their business development strategy, they asked us to refine their B2B communications to enhance engagement.