Candyspace expands into United States
Candyspace has announced today its expansion into the United States, opening up two offices based in New York and Los Angeles, and strengthening its relationship with tenthavenue’s mobile agency Joule. Renowned multi-screen marketing expert Greg Crockart has been appointed CEO North America to lead the operations, and will take responsibility for US brand launch and client expansion.
The launch of Candyspace into the US builds on their European operations, where they count ITV, Nintendo, and Mazda amongst their client base.
Tom Thorne, Global CEO of Candyspace commented: ‘We experienced major success with our launch in France last year delivering unique campaigns for our clients across online, mobile and digital out of home, so I’m thrilled to open up the Candyspace brand in the US, where we have already worked with brands as Paramount and Dell. Under Greg’s leadership, our brand will grow from strength to strength and further establish our global reach.’
In a strategic move to strengthen their combined multi-screen market offer by fusing the creative tech design and build skills of Candyspace with strategic ‘mobile first’ approach of Joule, Tom Thorne also taken up the position as CEO of Joule in the UK and US, the tenthavenue owned mobile agency.
Rupert Day, Global CEO of tenthavenue commented: ‘Since the relationship began, Candyspace and Joule have worked together successfully to devise smart strategies to create, execute and deploy multi-screen experiences. We want to build on this relationship, and have a unified cross-territory approach to provide our clients with outstanding service, and even better results. There is no one better than Tom to lead this, and I’m delighted to have him on board’
Together, Candyspace and Joule are seen as key players within the tenthavenue family, and a vital element in realising their vision to ‘personalise the consumer experience’.