Word on the Avenue
The ideas and views that are having an impact on the tenthavenue world.
Kinetic Worldwide, the world’s number one Out of Home media agency, has appointed John Davidson to the new role of Chief Commercial Officer for the UK.
Davidson joins from Starcom MediaVest Group (SMG), and brings a wealth of experience having held senior positions as Group TV Buying Director, Group Trading Director and latterly Head of Trading at SMG over the last 16 years. Davidson will use his considerable experience to oversee trading, investment and all other commercial activity for Kinetic UK.
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Blue Bite, the Mobile Standard in Out-of-Home™, today announced the launch of a mobile campaign in partnership with tenthavenue mobile marketing agency Joule, and Paramount Pictures, for the recently released Star Trek Into Darkness motion picture. The multi-media campaign, which launched earlier this month across large format Clear Channel Outdoor and JCDecaux airport displays, drives consumers to exclusive content that they can view or download to their mobile phones.
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tenthavenue's Kinetic Worldwide, the world’s largest planner and buyer of Out of Home media, has promoted Nick Parker to a newly-created role in its global team. Parker becomes Chief Investment Officer – Global for the agency, a move that signifies Kinetic’s strong global intentions following key recent appointments in Asia, the UK, the US, Germany and in its global systems development operation.
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Who we are
Meet the players in tenthavenue, a unique communications company.
Steve Ridley, CEO, Kinetic
As the global leader in understanding how brands can connect with people's lifestyles and the environments they are engaging with outside of the home, Kinetic builds effective awareness and opt-in to ensure that the tenthavenue mission can be delivered at scale.
Niall McBain, CEO, Spafax
With the ability to create exceptional entertainment and content experiences, Spafax connects brands and audiences through content, on any channel, ensuring engagement is relevant to the audience journey, as well as the environment and device on which it is being consumed.
Dan Rosen, CEO, Joule
As an expert in mobile strategies, mobile campaign execution and measurement, Joule allows tenthavenue to connect along the consumer journey, between out-of-home experiences and mobile devices, by distributing relevant content and providing engaging experiences.
Simon Hobbs, CEO, Forward
As experts in content strategy, Forward helps clients tell consistent brand stories across multiple channels, working with brands to create fresh, engaging and rich content, throughout the entire planning, creation and publishing processes.