In the News

Like the world around us, we never stop moving forward. Here's a look at what's happening in and around tenthavenue.

tenthavenue Acquires Majority Stake in Mobile Activation and Rewards Company TMARC in South Africa

WPP announces that its wholly-owned operating company, tenthavenue has acquired a majority stake in Jupicorp Proprietary Limited trading as The Mobile Airtime and Rewards Company ("TMARC"), a leading mobile activation and rewards company in South Africa. Founded in 2010 and employing eight people, TMARC specialises in offering mobile airtime and other lifestyle rewards solutions to its clients using its unique in-house pin encryption technology.

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Word on the Avenue

The ideas and views that are having an impact on the tenthavenue world.

Kinetic Worldwide Appoints John Davidson as Chief Commercial Officer

Kinetic Worldwide, the world’s number one Out of Home media agency, has appointed John Davidson to the new role of Chief Commercial Officer for the UK. Davidson joins from Starcom MediaVest Group (SMG), and brings a wealth of experience having held senior positions as Group TV Buying Director, Group Trading Director and latterly Head of Trading at SMG over the last 16 years. Davidson will use his considerable experience to oversee trading, investment and all other commercial activity for Kinetic UK.

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Who we are

Meet the players in tenthavenue, a unique communications company.

Steve Ridley, CEO, Kinetic

As the global leader in understanding how brands can connect with people's lifestyles and the environments they are engaging with outside of the home, Kinetic builds effective awareness and opt-in to ensure that the tenthavenue mission can be delivered at scale.

Niall McBain, CEO, Spafax

With the ability to create exceptional entertainment and content experiences, Spafax connects brands and audiences through content, on any channel, ensuring engagement is relevant to the audience journey, as well as the environment and device on which it is being consumed.

Dan Rosen, CEO, Joule

As an expert in mobile strategies, mobile campaign execution and measurement, Joule allows tenthavenue to connect along the consumer journey, between out-of-home experiences and mobile devices, by distributing relevant content and providing engaging experiences.

Simon Hobbs, CEO, Forward

As experts in content strategy, Forward helps clients tell consistent brand stories across multiple channels, working with brands to create fresh, engaging and rich content, throughout the entire planning, creation and publishing processes.

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Partners

The tenthavenue mission will be delivered by aligning the strength and expertise of its operating companies with other third party partners. tenthavenue partners are companies in a number of fields where by working together we deliver superior performance and new avenues for clients to reach their consumers.

Our partners come from a number of areas:
Media & Digital Agencies  |  Media Partners  |  Technology Companies

Find out more about our partners →