In the News

Like the world around us, we never stop moving forward. Here's a look at what's happening in and around tenthavenue.

tenthavenue and TNS partner to launch mFluence, the 360 global path-to-purchase planning tool

A cloud-based planning tool that gives unparalleled insight into how to engage with consumers based on their behaviour across different channels

tenthavenue, WPP’s connected audience activation and product company, in partnership with global research agency TNS announced today the launch of mFluence, the global planning insight tool developed by mobile marketing agency Joule.

mFluence utilises data from TNS’s Connected Life survey, a study of 55,000 internet users across 50 markets, which offers essential insight into the impact of the growing digital ecosystem on the media landscape.

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Word on the Avenue

The ideas and views that are having an impact on the tenthavenue world.

tenthavenue Case Study: KFC / K-Ball Club / mJoule

In a Chinese media first, mobile specialist mJoule used Augmented Reality (AR) to promote KFC's Samba Soccer Burger in the run up the World Cup. AR enabled people to get behind Team China and play a virtual soccer game, sharing their scores on the KFC leaderboard with players across the country

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Who we are

Meet the players in tenthavenue, a unique communications company.

Mauricio Sabogal, CEO, Kinetic

As the global leader in understanding how brands can connect with people's lifestyles and the environments they are engaging with outside of the home, Kinetic builds effective awareness and opt-in to ensure that the tenthavenue mission can be delivered at scale.

Niall McBain, CEO, Spafax

With the ability to create exceptional entertainment and content experiences, Spafax connects brands and audiences through content, on any channel, ensuring engagement is relevant to the audience journey, as well as the environment and device on which it is being consumed.

As an expert in mobile strategies, mobile campaign execution and measurement, Joule allows tenthavenue to connect along the consumer journey, between out-of-home experiences and mobile devices, by distributing relevant content and providing engaging experiences.

Simon Hobbs, CEO, Forward

As experts in content strategy, Forward helps clients tell consistent brand stories across multiple channels, working with brands to create fresh, engaging and rich content, throughout the entire planning, creation and publishing processes.

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Partners

The tenthavenue mission will be delivered by aligning the strength and expertise of its operating companies with other third party partners. tenthavenue partners are companies in a number of fields where by working together we deliver superior performance and new avenues for clients to reach their consumers.

Our partners come from a number of areas:
Media & Digital Agencies  |  Media Partners  |  Technology Companies

Find out more about our partners →