Like the world around us, we never stop moving forward. Here's a look at what's happening in and around tenthavenue.
Spafax, the branded content, publishing, and media provider and part of WPP’s tenthavenue group of companies, is rebranding its media operations under the Spafax Networks banner which launched in New York last December.
This move aligns Spafax’s global media interests under one brand to fully capitalize on the potential of measured, cross-channel, multi-screen opportunities and audience solutions.
Read more →In a UK first, Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s 6-sheet poster sites go interactive in a 4-week trial.
Read more →tenthavenue operating company Joule, has hired Daniel Rosen to serve as CEO, EMEA. Rosen will oversee all of Joule’s operations in EMEA and drive the agency’s growth across the region.
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The ideas and views that are having an impact on the tenthavenue world.
Brand managers (or guardians – that’s a much grander sounding word, no?) are busier than ever. And sometimes they’re confused. They should be. Brand guardians are having a tough time seeing themselves as publishers, as content managers. The world is changing rapidly and sometimes it’s tough to get your bearings.
Read more →In what is a now annual presentation created by our WPP sister company, JWT, the 100 things to watch for in 2012 will certainly inspire and possibly enlighten you.
Read more →At tenthavenue we are looking to identify and reach “Tailored” audiences across “Multiple Channels and Devices”. There was an article recently featured in Marketing Week in the UK that addresses how Kinetic is approaching this with their clients – tying together both digital screens and mobile to increase the effectiveness of their campaigns.
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Meet the players in tenthavenue, a unique communications company.
Steve Ridley, CEO, Kinetic
As the global leader in understanding how brands can connect with people's lifestyles and the environments they are engaging with outside of the home, Kinetic builds effective awareness and opt-in to ensure that the tenthavenue mission can be delivered at scale.
Niall McBain, CEO, Spafax
With the ability to create exceptional entertainment and content experiences, Spafax connects brands and audiences through content, on any channel, ensuring engagement is relevant to the audience journey, as well as the environment and device on which it is being consumed.
Michael Collins, CEO, Joule
As an expert in mobile strategies, mobile campaign execution and measurement, Joule allows tenthavenue to connect along the consumer journey, between out-of-home experiences and mobile devices, by distributing relevant content and providing engaging experiences.
The tenthavenue mission will be delivered by aligning the strength and expertise of its operating companies with other third party partners. tenthavenue partners are companies in a number of fields where by working together we deliver superior performance and new avenues for clients to reach their consumers.
Our partners come from a number of areas:
Media & Digital Agencies | Media Partners | Technology Companies
