Word on the Avenue
The ideas and views that are having an impact on the tenthavenue world.
tenthavenue's Kinetic Worldwide, the world’s largest planner and buyer of Out of Home media, has promoted Nick Parker to a newly-created role in its global team. Parker becomes Chief Investment Officer – Global for the agency, a move that signifies Kinetic’s strong global intentions following key recent appointments in Asia, the UK, the US, Germany and in its global systems development operation.
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Kinetic, the world’s largest planner and buyer of Out-of-Home media, has adopted Spafax Networks’ SN: Xchange, an ad serving and reporting system for digital place-based media. The new-to-market platform offers near real-time campaign reporting, centralized creative sizing for multiple networks, and third-party auditing for discrepancy resolution and verification.
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Spafax Networks has been recognised as playing a key role in WPP winning Media Agency Holding Company of the Year 2012 as detailed in MediaPost's online article:
"...another WPP unit, massive out-of-home, mobile and experiential marketing division tenthavenue, set out to reorganize the out-of-home media-buying marketplace, utilizing an almost identical approach that it has used for the online industry.
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Who we are
Meet the players in tenthavenue, a unique communications company.
Steve Ridley, CEO, Kinetic
As the global leader in understanding how brands can connect with people's lifestyles and the environments they are engaging with outside of the home, Kinetic builds effective awareness and opt-in to ensure that the tenthavenue mission can be delivered at scale.
Niall McBain, CEO, Spafax
With the ability to create exceptional entertainment and content experiences, Spafax connects brands and audiences through content, on any channel, ensuring engagement is relevant to the audience journey, as well as the environment and device on which it is being consumed.
Michael Collins, CEO, Joule
As an expert in mobile strategies, mobile campaign execution and measurement, Joule allows tenthavenue to connect along the consumer journey, between out-of-home experiences and mobile devices, by distributing relevant content and providing engaging experiences.
Simon Hobbs, CEO, Forward
As experts in content strategy, Forward helps clients tell consistent brand stories across multiple channels, working with brands to create fresh, engaging and rich content, throughout the entire planning, creation and publishing processes.
